KPN newspaper ad - design
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KPN ca,pain queen day

KPN newspaper ad

The queen was crowned 25 years ago and KPN was purveyor to the queen (the K in KPN stands voor koninklijk (royal). KPN wanted to emphasize this in their ad.

The concept (made with 2 other colleagues):
1) Place an ad in which we ask people to send an sms
to the queen;
2) Place all these SMS messages in an ad;
3) Present it to the queen.

The advantage of this idea was that KPN as a brand got interaction with their clients (in a time that social media didn’t exist that was a big thing:)

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