KPN see trough ad - design
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KPN zorgeloze zomer

KPN see trough ad

The KPN campaign was: “Enjoy this carefree summer.”

Among this campaign I came up with the following idea. At first you saw a white newspaper ad. With the text: Hold this page against the light. When you did this, the ad became readable. As you can see on the right.

KPN wit advertentie

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