The goal was to improve conversion. I was responsible for the total visual redesign and also to use my UX knowledge to create good landingpages, productdetailpages etcterea. I also designed the site so the client would have more flexibilty in changing the pages. I think it’s important to design flexible sites. So clients can use them without asking a developper for every detail. Especially for e-commerce where, people have to adapt fast to move along with the market.