The queen was crowned 25 years ago and KPN was purveyor to the queen (the K in KPN stands voor koninklijk (royal). KPN wanted to emphasize this in their ad. The concept (made with 2 other colleagues): 1) Place an ad in which we ask people to...
The KPN campaign was: “Enjoy this carefree summer.” Among this campaign I came up with the following idea. At first you saw a white newspaper ad. With the text: Hold this page against the light. When you did this, the ad became readable. As you can...
Designing is more than placing a couple of pictures in the right order and choosing a font. Designing is thinking about the needs of your customers making things logic and understanding their likes and dislikes. I redesigned this magazine. Grouped elements and articles in order...
Ok the cheese we had to promote was a bit older than normal. Therefor it tasted much better. That's why I came up with the idea to choose a bit older (but still sexy) woman to be"Frau Antje"....