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Grafisch ontwerp art direction Miss Etam Sale

Miss Etam Sale

In an online world we all look at the numbers. But sometimes we tend to forget customers need to be triggered as well. Customers have to like and keep you in mind for the long term. This is an example of a newsletter I came up...

KPN-steigerdoek

KPN scaffold cloth

In the carefree summer campaign I also made this scaffold cloth. The builders were life size (Trompe-l'œil). The funny part was when I went to make pictures in real life the builders were relaxing too:)...

KPN-vaderdag

ABRI Campaign

On this page you can see an example of a campaign I made for Father’s Day. It was suppossed to become a simple IM ad but they liked it so much that it became a national abri campain. They even send it to the ADCN...

KPN ca,pain queen day

KPN newspaper ad

The queen was crowned 25 years ago and KPN was purveyor to the queen (the K in KPN stands voor koninklijk (royal). KPN wanted to emphasize this in their ad. The concept (made with 2 other colleagues): 1) Place an ad in which we ask people to...

KPN zorgeloze zomer

KPN see trough ad

The KPN campaign was: “Enjoy this carefree summer.” Among this campaign I came up with the following idea. At first you saw a white newspaper ad. With the text: Hold this page against the light. When you did this, the ad became readable. As you can...

247wonen lagere res

REDESIGN

Designing is more than placing a couple of pictures in the right order and choosing a font. Designing is thinking about the needs of your customers making things logic and understanding their likes and dislikes. I redesigned this magazine. Grouped elements and articles in order...