Has it been ten years already? Working as a designer, art director and illustrator. In these years I learned a lot. About creating concepts, designing but also about myself and where my main talent lies.
The phrase that describes my working method most is Albert Einstein’s quote:
‘Logic brings you from a to b. Imagination takes you everywhere’
Logic and data (research, analytics etc) lie at the heart of every campaign and design. The customer needs to understand what you mean and really like it. But if you want to stand out from the crowd imagination is a must. I like to hear what the goal or problem of the client is, and then create something suitable. This can be a simple design, or a whole concept based on your strategy.